Mi AlmaZara: my roots
My name is Esperanza (although many people know me as “Hope”), and this is my story:
After more than 20 years working as an executive in big companies, the day I realized I had lived more years than I had left to live, I decided to step out of my heels and walk barefoot… my steps led me here.
This is not just any story; it’s one of persistence, resilience, trust, passion and support.
It’s a deeply personal project, inspired in the philosophy of Ikigai, which took 10 years to come to life; and now it breathes on its own.
Mi: Porque al decirla, la haces tuya
Alma: Porque es la esencia de todo
Zara: Porque es la abreviatura de Zarauz, mis raíces
We are passionate because we love and seek meaning in everything we do
We have a pact with our word: we are committed
Everything exceptional lives within us, and true greatness lies in the purity of simplicity
We believe in connecting the warmth of what’s local and authentic with the diversity of our guests, building a bridge between our community’s richness and cultural difference
Aware of how ephemeral human existence is, we hope our steps leave a mark that helps make the world a better place
My story, step by step
